Founded: 1801 (Chivas Brothers grocery); Chivas Regal 25 Year launched 1909 (ESTABLISHED FACT) Location: Origin: Aberdeen; production: Strathisla Distillery and others, Speyside Founder: James and John Chivas
Chivas Brothers began as a grocery and whisky blending business in Aberdeen in 1801. They developed premium blended Scotch, and Chivas Regal 25 Year was launched in 1909 for the US market — one of the first “luxury” whisky brands. Now part of Pernod Ricard. The spiritual home is Strathisla Distillery (founded 1786, the oldest continuously operating distillery in the Highlands). (source: Wikipedia)
Signature style: Smooth, fruity, honeyed — Speyside malt-driven, with orchard fruit, honey, heather, and gentle oak.
Famous expressions: Chivas Regal 12 Year, Chivas Regal 18 Year, Chivas Regal 25 Year, Chivas Extra.
Trivia: Chivas Regal was originally launched in 1909 as a 25-year-old luxury blend for the American market, making it one of the first premium-positioned whisky brands. — ESTABLISHED FACT